Have you seen the Ted talk by Andrew Stanton on what makes a good story? Stanton is the creator of Toy Story and WALL-E. He does drop an F-bomb in the talk, right off bat, but it'll make you laugh.
His basic premise about how to tell a story is to "make me care." We watch, we read, we stay and listen because we care. And we care because there's something there that intriguing, or compelling, or touching. We want to know what happens next."Drama is anticipation mingled with uncertainty."
Now that's a recipe for sucess if I ever heard one.